pepper square drives Wipro Infotech business online
Released on = April 3, 2007, 11:45 pm
Press Release Author = Muki, pepper square
Industry = Advertising
Press Release Summary = pepper square powered the online communication and brand messaging strategy for Wipro Infotech
Press Release Body = Monday, March 19, 2007 | Bangalore
pepper square powered the online communication and brand messaging strategy for Wipro Infotech. With this, Wipro Infotech, a part of USD 2.39 billion Wipro Limited (NASDAQ:WIT), has established a strong online presence that allows their clients to experience and connect with their range of end-to-end technology solutions.
Wipro Infotech was looking for a partner who could help them undertake a complete overhaul of their online presence. As a major stakeholder in the IT industry across India, the Middle East and Asia-Pacific, the company aimed at developing a web presence that would reflect their positioning statement - 'Driving business momentum'.
pepper square strategic inputs on overall brand communication for Wipro Infotech included creative and interactive marketing solutions. The intention was to create a presence that would showcase every service offering and serve as a business generation tool.
The pepper square team was involved in the complete content lifecycle process - from content strategy to gathering and development - based on the current Wipro Infotech service and products offerings for several dedicated domains.
Design and development involved round-the-clock coordination with the Wipro Infotech technology team to deliver a robust and bug-free website that could withstand heavy online traffic. pepper square team was also responsible for content management system integration onsite. pepper square interactive marketing solutions will ensure that the presence translates into metrics driven lead generation through the search engine optimization (SEO) strategy designed to drive traffic to the site. This will help Wipro Infotech achieve greater ROI while showcasing its strengths as a Total Outsourcing partner.
The Wipro Infotech brand communication and positioning project has furthered pepper square expertise in the IT domain. pepper square clients in the domain include industry leaders such as Microsoft, HP, CISCO, Infosys, ProKarma.
pepper square is a full services firm, offering an integrated approach to creative solutions, software development and interactive marketing. We help our clients drive business by using the digital channel as a marketing and business tool. We are based in Dallas with development offices in Bangalore and Coimbatore.
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